Swaroop Joshi
August 23 • श्रावण शुद्ध एकादशी
Lens
IKS
Neuroscience
Challenges
Global Market ForcesSolutions
Tools you can use

$7 h \times 365 d \times 4 y$
Top engineers, designers, psychologists + 💰 + ✨
v/s
18 year old student with a phone 👨🏽🎓 👩🏽🎓
Predictable reward ⇒ Dopamine ⬇️
Probabilistically Uncertain reward ⇒ Dopamine ⬆️

🂮♠️♥️♣️♦️🂡
You have a scratch card with 3 boxes. If you scratch all 3 boxes and they have the same symbol, you win ₹10,000. Otherwise, you win nothing.
Card A: 7️⃣ 4️⃣ 2️⃣
Card B: 7️⃣ 7️⃣ 6️⃣
Raise your hand ✋🏽 if you felt Card B was so close!Google, Microsoft, Apple, Meta, Amazon
Valuations bigger than many countries’ budgets 💰
Till recently: If you aren’t paying for the product, you are the product
Now (AI era): You are not just the product; you are the raw training dataset and the behavioral lab rat.



कठोपनिषद् 1.3.3-4
यस्त्वविज्ञानवान्भवत्ययुक्तेन मनसा सदा । तस्येन्द्रियाण्यवश्यानि दुष्टाश्वा इव सारथेः ॥ (कठोपनिषद् 1.3.5)4
You planned to study for an exam, but two hours later, you are still staring at cute cats’ reels!
The horses hijacked the chariot.
विवेकः = discernment
Train the mind to choose the long-term benefit over short-term pleasure.
Use the intellect to make the discipline and follow it.

$\text{High-Quality Output} = (\text{Time Spent}) \times (\text{Intensity of Focus})$
❗️ IQ is not part of the equation
🤔 Which of the two factors do you want to improve?
Time blocks – Plan your whole day, including social media time.
10-minute boredom rep – do nothing!

✅ Make the good habit obvious, attractive, easy, and satisfying.
❌ Make the bad habit invisible, unattractive, hard, and unsatisfying.
🪜 Habit stacking
“I will check my phone only after I finish my breakfast.”
“I will not take my phone to the mess hall.”
Put your phone in the cupboard when you are studying.

🪤 The investment trap
‼️ Distraction is an Escape from Pain
10-minute resistance challenge – if you feel the urge to pick up the phone when you are studying, wait for 10 min.
Move the distracting apps to a folder in the last page of your home screen.
Enable greyscale mode on your phone (Through Accessibility settings).

Your attention is the most valuable resource you have.
Protect it well.
Use it wisely.
Prof. Swaroop Joshi
Associate Professor • CS & IS Department
BITS Pilani • KK Birla Goa Campus
🌐 swaroopjoshi.in